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Tuesday, 16 January 2018

What you need to know in advertising today

The next time you check Facebook, you may only see a few articles from news publications or posts from other organizations you follow — if you see any at all.

Facebook users contacted over the weekend said their news feeds — the list of posts you see right when you log into the Facebook webpage or load the social networking app — were already dominated by posts from friends and family members.

Users reported seeing few posts from organizations or people they follow that weren't shared also by their friends. And some users reported seeing none at all.
Facebook explained the changes to its partners including ad agencies through emails, Business Insider has learned.

There is a sense of betrayal among some-media companies, while others say they moved from relying too much on Facebook for traffic long ago.

While publishers are bracing themselves for a massive hit and re-assessing their strategies, advertisers don't seem half as perturbed.

Facebook has repeatedly refused to admit it's a media company. Now that stance is going to take many publishers down.

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